Scaling Businesses through Automation & Strategic Operations
End-to-End Leadership: Scaling a System Integration & CCTV Business (200+ Projects)
Oct 2017- 2020
I founded and scaled 'ILMATS', a specialized firm providing end-to-end supply, installation, and maintenance for CCTV surveillance and access control solutions. Starting as a bootstrapped venture, I managed all operations, financials, and sales strategies. By developing a robust digital presence and strategic partnerships, I built a reliable lead-generation engine and delivery pipeline.
Growth Engine: Generated 80% of total revenue through digital marketing and strategic B2B partnerships.
Operational Scale: Successfully delivered 200+ high-stakes projects, including contracts for military units, defense sectors, and corporate IT hubs.
Technical Versatility: Managed complex deployments involving fiber optics, wireless networking, and Ethernet-based solutions tailored to diverse environments.
Sales Efficiency: Strategized a lead maturity mechanism that increased the lead-to-client conversion rate from 50% to 90%.
300% Revenue Growth & Strategic Business Vertical Launch: JJ HealthCare
Jan 2021- March 2022
JJHealthCare, a premier orthopedic and medical equipment supplier in Ontario, Canada, sought to modernize its digital presence and diversify revenue streams.
With my hybrid digital marketing team, I led the end-to-end strategy to build their web infrastructure and execute an SEO/PPC roadmap that secured Page 1 rankings for 50+ high-intent keywords. Recognizing a market gap, I also pioneered a new medical equipment rental vertical, creating a sustainable source of recurring revenue with high margins and reusable inventory.
Dominating Search: Achieved top-tier Google rankings for 20+ keywords across target cities.
Technical Integration: Implemented Booqable to automate a self-service rental workflow, reducing manual overhead.
Commercial Impact: Delivered a 3x increase in total sales while optimizing spend to reduce CAC by 30%.
Strategic Lead: Digital Twin & GIS Integration for DP World
Jan 2021- March 2022
For Al-Warqa Surveying, a Dubai-based leader in land surveying, I orchestrated the end-to-end delivery of their inaugural Digital Twin and GIS vertical. I managed the entire lifecycle for DP World, from high-stakes commercial negotiations to final project closure and invoice clearance.
This project required complex cross-border leadership, coordinating multidisciplinary teams across the UAE, Qatar, India, and Korea. We scanned massive warehouse facilities and converted them into intelligent digital models integrated with advanced warehouse management software. To ensure seamless delivery, I developed a custom Smartsheet automation portal, replacing fragmented email threads with real-time urgency metrics and automated notifications.
Key Metrics
Commercial Strategy: Negotiated all commercial terms to safeguard project margins while exceeding client expectations for ROI.
Global Operations: Synchronized 4 cross-country teams across 3 time zones, ensuring technical accuracy and alignment with the project scope.
Process Automation: Managed 90+ technical tickets via a custom Smartsheet workflow, resulting in frictionless communication and project completion ahead of schedule.
Operational Transformation: Automating 27-Step Consultant Workflows (92% Time Savings)
January 2022- March 2024
Dupont Academy is a budding overseas education consulting company focused on training and bridging the journey of young aspiring professionals in India to Universities located mainly in the US. The rapid flow of inquiries especially during intake seasons made it difficult for the compact team to handle pre onboarding processes and integrate with post application trackings at individual level. I collaborated with the team and developed a matching mechanism for candidates with the universities based on educational background, experience in years and level and financial abilities. The predictive tool (developed using smartsheet platform) was integrated with the website and separately built application to exhange and sync data between two different platforms and multiple sheets.
Key Metrics
Exponential Scalability: Enabled the lean team to handle 10x more inquiries during peak intake seasons without increasing headcount or overhead.
Precision Automation: Collapsed a 27-step manual workflow into a single automated sequence, reducing processing time from 3 hours to just 10 minutes (92% time savings).
Data Integrity: Achieved a 99% reduction in manual data entry errors by syncing the pre-sales website data directly with the internal matching engine.
Strategic Autonomy: Developed a unique code-tracking system that freed the Directors from routine oversight, allowing them to focus on high-value university partnerships.
Business Turnaround & Operational Scaling: Galaxy Geomatics
Jan 2021- March 2022
Galaxy Geomatics specializes in drone-based topographic surveys and high-precision point cloud modeling. Faced with severe pandemic-related restrictions on outdoor operations, the company encountered a critical cash flow crisis.
I was brought in to overhaul the business model, shifting focus from one-off projects to recurring revenue streams with Tier-1 clients. By capturing and analyzing deep operational data, I eliminated waste and rebuilt the sales pipeline from the ground up, transforming a survival situation into a period of record-breaking growth.
Key Metrics
Financial Turnaround: Secured the company's fiscal health by increasing revenue by 200% and reducing accounts receivable by 60% through aggressive pipeline management.
Lead Generation Engine: Built a multi-channel acquisition strategy (PPC, Organic, and B2B Partnerships) that reduced the lead bounce rate by 80%.
Operational Efficiency: Improved lead handling capacity by 50% and slashed response times by 70% through a centralized management system and automated IVR support.
Data-Driven Decision Making: Implemented a full-stack data collection system for site execution and accounting, allowing for real-time productivity analysis and cost reduction.
International Market Expansion: Launching a Foreign Branch for Engineering Firm
Jan 2016- April 2017
Petrocon Engineers & Consultants, an established technical academy, sought to pivot into international Oil & Gas project services. I was appointed as the Business Development Lead with a mandate to build their overseas presence from the ground up.
Operating with full autonomy, I established the firm's presence in a UAE Free Zone, managing everything from office setup to legal compliance. I spearheaded the entire sales lifecycle—from cold outreach and high-level technical presentations to commercial negotiations—effectively bridging the gap between international clients and the back-home engineering team.
Key Metrics
Pipeline Development: Built and managed a robust sales funnel of 100+ qualified leads through direct outreach and strategic partner agreements.
Strategic Partnerships: Orchestrated two high-value MOUs, establishing cross-country Joint Ventures (JVs) that expanded the firm's service footprint.
Market Pivot: Conducted deep-dive market research that led to a successful strategic pivot from piping-only services to Structural Steel Engineering.
Revenue Growth: Laid the foundation for multi-million dollar revenue generation over a 3-year period by securing entry into the competitive GCC waste management, Construction, and Oil & Gas sectors.